When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. How can we improve it? Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet. Like all search results, featured snippets reflect the views or opinion of the site from which we extract the snippet, not that of Google.
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What's different with a featured snippet is that it is enhanced to draw user attention on the results page. How can I mark my page as a featured snippet?
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When we recognize that a query asks a question, we programmatically detect pages that answer the user's question, and display a top result as a featured snippet in the search results. We are always working to improve our ability to detect the most useful snippet, so the results you see may change over time.
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A featured snippet might look something like this on the page: Where does the answer summary come from? Was this article helpful?
But How Much
You can provide feedback on any Featured Snippet by clicking the "Give Feedback" link at the bottom of the box. The summary is a snippet extracted programmatically from what a visitor sees on your web page.